BlueStone, the publisher of The Good Life Magazine, specializes in building second homes (lake homes and cabins) for long distance customers. These customers – yours and ours – are the powerful economic engine that drives the economy in Minnesota’s lake country.
BlueStone is based in Brainerd, MN, and has distinguished itself with a visionary and innovative approach to marketing. The company has seen success in doing business year round, rather than waiting for second home owners to arrive up north to lake country in the spring. In the age of internet, fax and email, businesses that traditionally relied upon tourists physically arriving "up north" don't have to limit themselves to doing business face to face anymore.
As an example, BlueStone secured an $800,000 customer from North Carolina and did the entire transaction sight unseen, over the phone and through e-mail. Traditionally contractors would have waited until the customer opened their cabin up the following spring. BlueStone got the order in late November, after the cabin had already been locked up.
Marketing directly to our target market opens up a whole new set of possibilities for securing new business, for you and for us.
We believe now is the time to expand our marketing efforts in a more powerful, efficient and cost effective manner. The Good Life Magazine represents this powerful initiative.
We’ve Done the Target Marketing for You!
Our audience overlaps with yours. Partnering with us is a natural win-win solution.
We’re both serving the same customer: affluent, well educated people who want to live the good life on the lake, and who aim to enjoy every aspect of lake home living.
These second home owners drive the economy of Minnesota’s Lake Country, from Mille Lacs all the way to Lake of the Woods. The influence of this demographic will exponentially increase as baby boomers retire to the lake, from the Twin Cities and beyond.
The target audience for The Good Life Magazine fits this profile:
- High income couples with children grown and gone (or on their way out)
- Half are college graduates
- 45-64 years old
- 90% are married
- Most spend 39 days per years at their lake place
- 50% live 150 miles from their lake place
- Many build to generate rental income
- About half are looking to diversify their investments
- These people give generously to charity.
The Good Life’s circulation base is centered upon those who have second homes in Minnesota’s northern lake country. These folks don't live on the lake year round -- yet. They generally spend two to three weeks at the lake and consider themselves outsiders. They don't know who to trust, who to contact, or which businesses are able to meet their needs.
The Good Life is their connection to the lakes area. Through this magazine and its advertisers, these people will discover who they want to do business with, what’s going on in lake country, and how other people have built lake homes. Our target audience purchased their lake properties five to ten years ago. They have been quietly saving up for the day they will build their dream home. Until they build, they continue to come to their lake property and spend on everything from docks, boats and water toys to fine dining, lumber supplies and specialty items.
All these can be purchased year around ... if our customer knew where and what to buy. This is where The Good Life Magazine comes in.
One ad may not generate massive results. But over time we can brand our advertisers’ companies and products in our audience’s mind so when customers are ready to purchase, we, and you, are the ones they choose.
Those who regularly and consistently market to this group will see massive growth on an ever-increasing scale. Why? Because our target market is the economic engine of the area, and our target market will continue to grow. Why not begin showing your wares now and become a household name in their minds?
